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Crespo & Associates
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Crespo & Associates
Medical

Challenge

Founded by Luis E. Crespo, MD, Crespo & Associates, specializes in comprehensive injury care and rehabilitation. Dr. Crespo offers non-surgical treatment alternatives for persons involved or who have long suffered injuries from motor vehicle accidents. In addition, they have a physical therapy department, an open MRI scanner, massage therapy, injection therapy, and the “Crespo Techniquesm of non-surgical spine care” - spinal decompression. Dr. Crespo has partnered with Spectrum Reach for nine years, running successful advertising campaigns to increase the brand awareness of Crespo & Associates in Hillsborough County.

Solution

In order to obtain increased brand awareness, Dr. Crespo needed to run on networks that would reach a large audience of adults 18+ within a defined marketing area. Spectrum Reach suggested pairing their messaging with a weather sponsorship on Bay News 9, Spectrum Reach’s exclusive 24-hour local news channel. Bay News 9 reaches more adults 18+ than any broadcast news station in Tampa Bay. Along with a weather sponsorship, Dr. Crespo sponsored Bay News 9 Virtual Human Body, a Video On Demand sponsorship designed to inform potential patients about the services of Crespo and Associates. In addition to his TV messaging, Dr. Crespo ran a second screen campaign on Baynews9.com and on the Road Runner login portal. This helped increase their brand recognition even more throughout Hillsborough County.

Impact

Over the last eight years, the relationship between Dr. Crespo and Spectrum Reach has thrived. According to Dr. Crespo, “I can genuinely say that I have been marketed very well and branded very well within the community. Last spring I decided to see if my business would suffer any ill effects if I no longer aired a commercial on Bay News 9.  The drop in new patient registrations was very telling.  I immediately contacted my sales rep and went back on the air.  The numbers showed the benefit within a few weeks’ time.”

Project Details

Company Crespo & Associates
Industry Medical
Market Tampa Bay, FL

Crespo and Associates needed to reach their broad audience of Adults 18+ within a targeted geographic area.