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Geico Local Insurance
Home/Case Studies Search/Geico Local Insurance
Geico Local Insurance
Retail

Challenge

Geico insurance is a nationally recognized insurance company offering automotive, property, life and business insurance. While Geico is nationally recognized, there are also offices operated on a local level. Trenea Smart operates the local Geico office in Bakersfield, CA and has been in the Insurance Industry for over 19 years. Since her business is part of a national brand, Trenea wanted to be able to stand out from the national advertising in order to drive customers to her location.

Solution

Three years ago, Trenea sat down with Spectrum Reach to discuss the capabilities available for her business. The proposed solution to meet her advertising objectives was to run a high frequency campaign, which would appear on a variety of networks that would help yield results and increase the awareness of the local office location. Trenea is also the spokesperson for each commercial, which allows her to build a relationship between the local community and the national brand.

Impact

Trenea’s Geico business has increased 25% since she started working with Spectrum, Reach. Along with the increase in her business, she has become a recognized figure in the community and has gained widespread brand recognition for her Bakersfield Geico office.

Project Details

Company Geico Local Insurance
Industry Retail
Market Bakersfield, CA

As a local office of a national brand, standing out from the crowd and gaining local customers was challenging for Bakersfield Geico Insurance Agent Trenea Smart.