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Bakersfield Zone
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Bakersfield Zone Map

The Bakersfield Zone

As the ninth largest city in California, Bakersfield is home to over 460,000 residents and serves over 220,000 TV households. Located at the southern end of the San Joaquin Valley, Bakersfield is partially surrounded by three mountain ranges; the Tremblor to the west, the Tehachapis to the south and the Sierra Nevadas to the east.

Market Demographics

DMA MARKET RANK
127
POPULATION
879,939
Annual Growth
5%
Age Demographics
25-54 348,531 40%
55-64 89,876 10%
65+ 91,837 10%
Education Breakdown
H.S. Grad 137,165 16%
Some College 162,134 18%
College Grad. 79,596 9%
Household Make-Up
Married with Children 72,465 8%
Married no Children 68,175 8%
Owner Occupied HH 161,673 18%
Household Income
Under $25K 69,894 8%
$25-$49,999K 67,680 8%
$50K-100K 79,591 9%
$100K+ 52,000 6%
Ethnic Population
White 729,071 83%
Black 55,046 6%
Hispanic 447,721 51%